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Dominance of VR Becomes Virtually a Reality at Tokyo Gaming Expo

17 Nov 2017

With Virtual Reality proving a staple of almost every stand at this year's Tokyo Games Show, it seems this immersive technology is on the cusp of market-wide dominance, although an appetite for a retr...Read More


Restlessness and Fear for the Future Weigh Heavy on Tokyo Gift Show

2 Nov 2017

Held just weeks before the announcements of Japan's snap general election, this year's Tokyo International Gift Show saw exhibitors fear for their future prosperity, while also being largely unwilling...Read More


Piggybacked Products and Range Diversity Loom Large at Design Tokyo

11 Sept 2017

Launching products that basked in the halo of established items or taking in-demand ranges into new directions were the key trends at this year's event, with companies only too aware of the need to be...Read More


Asia Tipped to be World's Largest Amusement Park Market by 2020

8 Sept 2017

With Asia-Pacific set to be the most important theme-park market in terms of both value and visitor numbers, speakers at the recent Asian Attractions Expo predicted growing competition between domesti...Read More


Mass-market Japan Opts for Sleek, with Quirks Reserved for the Rich

1 Aug 2017

While simplicity, sleekness and a certain stress-reducing quality are musts for mass-market interior design products in Japan, those keen to target the country's affluent consumers should take a more ...Read More


Combined Magic IFF Event Aims to Create Global Fashion Showcase

22 June 2017

In the first year of its link-up with US-based Magic, Tokyo's International Fashion Fair has been transformed into an outward-looking promotional platform for high-end fashion, but has this been enoug...Read More


Trade Regulations of Japan

19 May 2017

Japan's Ministry of Economy, Trade and Industry (METI) is organised into many bureaus and agencies to formulate and execute a wide range of economic, industry and trade policies, which are aimed at pr...Read More


Japanese Fashion Sector Unwilling to Establish Direct Supply Chain

16 May 2017

Despite the clear cost benefits, many Japanese apparel importers and distributors are more than happy to leave sourcing and production to third-party intermediaries, according to exhibitors at the rec...Read More


Compact, Disposable Items and Foodstuffs Top Japan's Gift-giving List

30 March 2017

With space ever at a premium, exhibitors at the recent Tokyo International Gift Show were finding success with space-saving products, Korean style, retro designs, overly cute animal-themed dolls and s...Read More


Japan: Market Profile

13 March 2017

The Japanese economy expanded by 0.5% in 2016, same as in 2015, and is expected to maintain similar growth of 0.6% in 2017....Read More


Subtly Japanese Modernist Aesthetic Dominates Tokyo Furniture Show

1 Feb 2017

Although "sleek" and "modernist" were the watchwords at the recent International Furniture Fair Tokyo/Interior Lifestyle Living expo, few ranges met with success if they failed to incorporate a few no...Read More


Wholly China-proof Designs Prove Holy Grail at Tokyo Fashion World

17 Jan 2017

Exhibitors at autumn event polarised between showing extensive range of largely undifferentiated middle-market footwear and apparel or going for broke with high-end items designed to be virtually uncl...Read More


Anti-fashion and the Willfully Drab Conquer Japanese Style Show

7 Dec 2016

Bright colours and ostentatious fashions are now being eschewed by many Japanese consumers, according to exhibitors at Rooms, Tokyo's most avant-garde clothing expo, with a nonchalant, rural vibe the ...Read More


Declining Soft Power Spurs Japan to Re-Galvanise Movie Production

25 Nov 2016

Concerned that its sphere of influence – and domestic audience – is dwindling, the Japanese film industry is actively seeking joint productions and new markets, backed by government incentives and you...Read More


Silver Market and Traditional Products Hold Sway at Tokyo Gift Show

31 Oct 2016

With older Japanese consumers now having far greater levels of disposable income than many of their younger counterparts, this year's Tokyo International Gift Show was notably skewed towards the needs...Read More


Mainstream Products Turn Niche to Access the Japanese Market

28 July 2016

A number of exhibitors at this year's Design Tokyo event highlighted the need to rethink many of the accepted marketing strategies when it comes to successfully navigating the idiosyncrasies of this m...Read More


Changed Consumer Sentiment Sends Interior Lifestyle Tokyo Upmarket

11 July 2016

With Japanese consumers increasingly opting for the sleek, the sophisticated and the uncluttered, this year's Interior Lifestyle Tokyo event saw a distinct change in emphasis as well as a notable upgr...Read More


Consumers Come to the Fore as Ultimate Style Arbiters at JFW

2 Feb 2016

No longer can a small coterie of buyers dictate seasonal fashion trends, according to exhibitors at the Japan Fashion Week-International Fashion Fair. Instead, empowered consumers are using social med...Read More


China Dominates Asia Travel Sector as Destination and Tourism Source

27 Jan 2016

More than 408 million tourists now visit Asia-Pacific destinations every year, with China taking the lead as both the preferred destination and the largest source of outbound tourists. Japan, though, ...Read More


Native Mobile Games Dominate, but Monetisation Proves Elusive

25 Jan 2016

Mobile gaming is decidedly on the up, with a number of console games makers switching their focus to this medium. The challenge, though, according to attendees at the Tokyo Game Show, is making money ...Read More

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