9 June 2017
Pop-up Container Malls Boosting Taiwan's Tourism and Start-up Sectors
Malls constructed from shipping containers have seen areas of unused land transformed into thriving commercial centres.
Pop-up shopping/hospitality malls, constructed entirely from shipping containers – and, hence, both eco-friendly and low in construction costs – represent the latest craze sweeping Taiwan. Preeminent among these so-called container malls is Commune A7, a collection of 20 restaurants and bars that opened in Taipei's Xinyi district in December of last year. An immediate hit with tourists and locals alike, it has since attracted around 200,000-280,000 visitors a month.
Commune A7's success has inevitably led to the opening of similar projects across central and southern Taiwan, with Kaohsiung's Kubic mall and the Golden Ville in Taichung swiftly numbering among the territory's most heavily-featured sites on Instagram, the popular social media photo-sharing app. More recently, Tainan, a southwest coastal city famed for its cuisine, gave the go-ahead for the launch of a 793 sq m container mall in its Zhengxing Street district, one of its major tourism thoroughfares.
Looking to extend the concept, the government of Pingtung, a county in southern Taiwan, has set up the You Terminal – constructed from 53 shipping containers and three used buses – as a centre for the region's young entrepreneurs. The project's remit is to provide rent-free premises for up to a year for start-ups conceived and operated by young business people from the immediate area.
Following its launch late last year, businesses in the You Terminal are said to have achieved a collective monthly turnover in excess of NT$1 million (US$330,000), almost double the initial target. It is now hoped that the success of the venture will long continue to boost the prospects of young entrepreneurs across the region.
Lillian Kao, Taiwan Office