Developed Markets- Highlight
5 Dec 2019
Although the technology may prove daunting, it's usually unwilling or poorly trained personnel or an intransient corporate culture that undermine an organisation's attempt to negotiate its way through a digital transformation.
With the 2020 Tokyo Olympics on the horizon, this year's Tokyo International Film Festival opted to highlight Japan's cinematic culture, but was also upfront about the country's growing need for new markets and mainland co-productions.
The boom in digital media has seen an explosion in the number of licensed properties, with online-characters competing with cinema and TV icons for T-shirt acreage and plush placements, according to exhibitors at Brand Licensing Europe.